by KP Persaud | Nov 23, 2016 | Business Growth, Business Management
Think for a moment about all of the people, both inside your business and outside it, who can influence the success of your business. This list of people includes employees, investors, customers, creditors, suppliers, vendors and even your own family. As I’ll...
by KP Persaud | Jul 13, 2016 | Business Growth, Business Management, Entrepreneurship, Leadership, Marketing, Sales
Clients often ask me what books they should read to help them achieve more success in business. I find myself recommending the same books over and over, which is why I decided to compile a comprehensive list on the topic. I’ve read all of the books on the list more...
by KP Persaud | Jul 5, 2016 | Business Growth, Marketing, Sales
Sales & Marketing Tips 6 through 10. [NOTE: THIS IS PART 2 OF THIS POST. FOR TIPS 1-5, GO TO Part 1]. 6. THINK OF SALES & MARKETING AS AN INVESTMENT, NOT AN EXPENSE It’s not pleasant to pull out your checkbook to pay for an expense. But what if you...
by KP Persaud | Jun 24, 2016 | Business Growth, Marketing, Sales
Most businesses don’t do much in the way of sales and marketing. For those businesses that do, I’ve often found that they’re not doing things nearly as effectively as they could. If you’re a business owner, that should be welcome news. Why? Because if you’re...
by KP Persaud | Jun 3, 2016 | Business Growth
Think you’re ready to grow your business? Not so fast. Did you know many businesses fail because they don’t appropriately manage their growth? Bigger is not always better. I realize this concept sounds counterintuitive. In the business world, we’re used...
Hi, I'm KP Persaud...I spent 32 years working as an executive at major companies in the U.S. Now, I help others build better businesses through coaching and training.