by KP Persaud | Jul 13, 2016 | Business Growth, Business Management, Entrepreneurship, Leadership, Marketing, Sales
Clients often ask me what books they should read to help them achieve more success in business. I find myself recommending the same books over and over, which is why I decided to compile a comprehensive list on the topic. I’ve read all of the books on the list more...
by KP Persaud | Jul 5, 2016 | Business Growth, Marketing, Sales
Sales & Marketing Tips 6 through 10. [NOTE: THIS IS PART 2 OF THIS POST. FOR TIPS 1-5, GO TO Part 1]. 6. THINK OF SALES & MARKETING AS AN INVESTMENT, NOT AN EXPENSE It’s not pleasant to pull out your checkbook to pay for an expense. But what if you...
by KP Persaud | Jun 24, 2016 | Business Growth, Marketing, Sales
Most businesses don’t do much in the way of sales and marketing. For those businesses that do, I’ve often found that they’re not doing things nearly as effectively as they could. If you’re a business owner, that should be welcome news. Why? Because if you’re...
Hi, I'm KP Persaud...I spent 32 years working as an executive at major companies in the U.S. Now, I help others build better businesses through coaching and training.